|
Recent strong press coverage and
market response to SMS technologies has indicated that the integration
of SMS with media concepts is a business model clearly at the
forefront of strategic planning for broadcasters, content owners,
platform providers and mobile operators.
The marriage of SMS and TV programming
proves to be one of the latest success stories of media convergence.
From being viewed as a successful "value-adding" communication channel
to existing media properties, SMS is now creating value of its own and
becoming the focus around which original programming concepts are
designed and developed.
In addition to applications tied to
popular programming, SMS TV is quickly leading to the generation of
entirely new television formats such as 'chat'. In some countries,
teletext SMS channels are receiving upwards of 100,000 messages per
day.
The success has indeed shown that there are business cases for SMS-TV
including brand loyalty and creation of communities.
As a mobile application service
provider, we help answer these questions :
 |
Exactly how are
broadcasters, mobile operators and SMS application developers
working together to develop new content formats and generate
revenue from mobile users? |
|
|
How can stakeholders
use SMS interaction to build viewer relationships, enhance brand
loyalty and CRM? |
|
|
SMS TV is becoming
more than voting, games and chat: in what directions are the more
dynamic concept developers heading? |
|
|
What progress has
been made in addressing key industry issues including:
interoperability of services across Malaysia, premium rate billing
and revenue sharing arrangements? |
mE SMS-TV Solution provides
brands the ability to extend their marketing messages into the TV air
space and changing a one way medium into an interactive one!
Besides the concept, creative
ingredients, applications, we also provide detailed analysis of the
value network, and relevant technical and billing services. With our unified short code system and
ready applications that works across four Malaysian mobile operators,
we offer simplicity to consumers for communication as well as
encouraging participation.
Our SMS-TV services include
:
|
|
Project
Planning and Management Services |
|
|
Campaign /
Creative Design
and Roll out |
|
|
Sponsorship
Management |
|
|
Mobile
Application Services |
|
|
Post
Implementation Review |
|
|
Business
Intelligence and Data Mining |
|
|
Unified SMS
Gateway with connection to Maxis, Celcom, DiGi, TMTOUCH for
Bulk & Premium Billing |
Do check out our real life SMS
marketing case studies that was
done for our clients.
For more
information on how to capitalize on this emerging trend, contact us
and we will show you how !
|
