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The mobile channel can be effectively used as a
self-funding and revenue generating medium.
The principal behind this
is that customer has the cost of their calls or messages added to their
mobile phone bill at an agreed tariff.
This process is commonly known
as Premium Billing or Reverse Billing.
Any value-adding service can be offered to customers on a premium rate
SMS basis. SMS costs are capped to an agreed cost per SMS MT and
revenue is shared between the network operator and advertiser.
Reverse billed premium rate SMS messaging is being increasingly well
deployed in mechanics such as content downloads (ring tone, logog) alerts packages,
competitions,
voting, SMS-TV,
chat, passwords to websites and information on demand.
mobileExec currently provides premium rate SMS messaging across the
all
major Malaysian carriers -
Celcom, DiGi,
Maxis and
TMtouch. Such
services are
currently utilised by many mobile content providers to receive
requests and send ring tone, logo and picture messages.
In the Malaysia, premium rate SMS and reverse billing services are
regulated by Malaysian Communications
and Multimedia Commission or MCMC.
Such services are developing fast in
the Europe and recently in Malaysia. Mobile payment service is also an effective means
of providing customers with admission or money off vouchers which can
be unique coded or designed to allow viral spread.
Our mobile payment gateway service covers all mobile operators on
Malaysia, with support for prepaid and postpaid service billings.
Our mobile payment package include the
following :
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Project
Planning and Management Services |
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Product
Catalogue Submission (to all mobile operators) |
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Premium
Billing System Configuration |
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Systems
and Load Testing |
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User
Acceptance Testing (UAT) will all mobile networks |
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Service
Launch |
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Monthly
Service Monitoring and Progress Report |
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Settlement
Reports, collections from mobile operators |
mobileExec has successfully completed numerous such projects for
Malaysian clients and we'd more happy to share our experience with
you.
For more
information on how to capitalize on this emerging trend, contact us
and we will show you how !
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