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Overview of Mobile Messaging & Commerce in Malaysia
Introduction
First established as part of the GSM specification
in 1990s, the Short Message Service (SMS), provides mobile users with
the facility to send and receive short (up to 160 characters)
alphanumeric messages, and initially took off as a quick means of
communicating and a way around more expensive voice calls. It has
since seen tremendous growth, the GSM Association has reported that
the monthly global volume of Short Message traffic is growing
exponentially - set to soar to 100 billion by 2004.
Malaysia has also seen a phenomenal growth of SMS usage, with
the total SMS traffic hitting 3.61 billion in 2003. SMS is no longer a
novelty, it is a way of life. With more than 9 million mobile phone
subscribers (and a penetration rate of more than 40% of the
population) coupled with the proliferation of mobile devices, we see
the time is right to introduce SMS as the next generation of business
communication.
In Q1, 2003, the
total SMS in Malaysia hit 1.433 billion, that's 15.9 million / day!
" ... by the year 2005, the
mobile penetration rate in Malaysia will reach 53%."
ING Financial Markets Report.
The advent and prevalence of mobile messaging
technologies means that businesses will need solutions to capitalize
on this fast growing phenomenon.
mobileExec:
Enterprise Mobile Application Service Provider
mobileExec has gone beyond the role of just a
technology provider to focused on solutions, where we provide mobile
Internet services, enabling new business models in the mobile space to
meet the growing consumer expectations.
We provide a scalable, end-to-end secure
mobile platform
that is device, network and protocol independent that will support
your business needs. As a result, mobile Internet services and
mobile-commerce is no longer a daunting challenge, but an exciting
opportunity for businesses to compete in new markets to attract new
customers and revenues.
Enterprise Mobile Data Network
Products and
Services
Our award winning products and services are positioned
to target 2 key areas, they are:
 Instant Application & Mobile Gateway Services
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Mobile Application Services
Suite
Enterprise Edition - is the
high performance, multi-user version with significantly more
features compared to Executive Edition. It allows the
administrator to create your own user login and limit number of
messages send / received. The mE Enterprise Edition comes in
prepaid and postpaid packages.
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Mobile Gateway
Services
Our Unified SMS/MMS/WAP Gateway services a BULK and PREMIUM SMS gateway service for
servers to connected to various SMS centers in Malaysia and
internationally. This is ideal for mobile
content providers and enterprises that need high speed,
reliable connection to deliver content and mission critical
services. More |
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Enterprise Mobility & Content Management Solutions
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Mobile Content
Manager
We integrating
mobile content into existing gateway services allows our content
partners to deliver content over the air in an instant. The
solution comes complete with a
content management system application to manage content
(upload, categorize, set pricing), reporting systems,
upload utilities as well as ring tone converters.
For more information, please
contact us.
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Mobile Media & Marketing Services
This term refers to our customised services for clients to do mobile branding and sales boosting activities such as SMS Marketing Campaigns,
Contest,
Games & SMS-TV.
This is indeed the latest approach to targeted and
highly personalized advertising. More
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Enterprise Mobility Application Suite
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Professional Services
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Mobile Payment
Services
This services allows businesses to
collect micro-payments from consumers via the postpaid phone
bills or prepaid cards, thus creating new revenue stream for
businesses, especially for digital mobile content providers and
media owners.
More
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Short Code Reservation
& Management
Short codes are essentially 5 digit numbers which are displayed on
the mobile whenever a message is received e.g. ours is 39777 and
39222. It is the number of which consumers will send their SMS to
when they make their requests. We provide short code reservation service for
content providers or enterprises that need their own unified short
codes for branding purposes.
For more information, please
contact us.
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Consulting & Systems Integration
From introducing new business models to customized solution
development such as Email to SMS with integration into MS
Exchanges, Outlook and Lotus Notes. We currently do provide APIs
for email to SMS/EMS/MMS services.For more information, please
contact us.
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Multi Channel SMS
This entails integrating
mobile services into existing media such as print, radio or TV,
the approach allows consumers to respond to advertisements and
interact with the brand.
For more information, please
contact us. |
Need more
information ? Call our help
line at 03-2691 7001 |
